3.) Waldenbooks is open wide and balloons welcome the consumer.
6.) Dumpsters and dark brown doors are Signs for the employee.
7.) The staff entrance to Waldenbooks.
8.) This picture of the mall at Arden Faire shows the how architectural details
are used to indicate restricted space within the consumer environment.
9.) These emergency exits
outside are camouflaged, as are the pipes.
The brick color makes them seem impenetrable.
10.) This employee entrance or deliver door contains a number, a security lock, a peephole and a buzzer. It can only
be opened from the inside. For the employees' convenience a bike rack has been built.
11.) Stairway #6 at Arden Faire. The beige color blends the door with the wall,
but the fire engine red sign draws attention.
12.) On the street, on the curb, and on the sign, we see actants written in the formal visual aesthetic
of municipal infrastructure. The white block on the parking garage door interferes with this system.
It indicates a place where an intervention was removed.
13.) This employee entrance is done in a worker grey, and twice labeled.
The 'steelness' of the door, the peephole, the san serif font, and the red letters indicate authority
surveillance and security.
14.) This delivery entrance is secured by both its camouflage and its mechanisms.
ADT is a security/alarm company.
15. ) This door, while almost identical to the previous door, was located miles away.
16.) This door is done in maintenance blue. An unauthorized poster or script was
removed from the left door. The design of the door deflects the attention of the consumer
but attracts the attention of others seeking to post messages.
17.) Here also, in a space
neither public nor private,
the door becomes a medium for contesting parties.
18.) This door, with its
color and ambiguous functionality
communicated to someone that it might be a good place to use as a impromptu bathroom.
18.) This brightly colored and decorated door nonetheless blends into the architecture.
20.) The previous door is
to the right of the Tuxedo Den.
21.) The purple color disguises, while the red line and yellow guards
draw attention to this attractive emergency exit.
22.) Intercoms are frequent
accouterments of the employee entrances.
They validate or invalidate users.
23.) Emergency exits and fire
safety equipment coexist and share aesthetic qualities
with the service worker infrastructure.
24.) The emergency
shows the building to be a organism of
25.) emergency exit in brown
26.) emergency exit in white
27. ) Rather than hiding the
these pipes, they are painted an aquamarine.
28.) The large purple garage
shelters and hides the beige HVAC unit inside.
This structure may also shield consumers from its noise.
29.) Behind these portals,
30.) This door leads to a
courtyard filled the support
apparatus for shopping center.
31.) The ecosystem of the
plaza is evident among the shrubbery.
32.) Beige, or this
"skintone" has become a signifier of neutrality.
33.) This portal to the work
environment is left open.
34.) This heavily used door
market by the traffic passing in and out.
Again the door is hidden by its color, yet the pylon protects it from being obstructed.
35.) Inside the mall, employee entrances are also disguised.
The entrance is below the reflection of the red neon.
36.) A public pay phone and a
maintenance closet sit side by side.
The red, white, and blue bunting indicates security.
37.) These visual signs are
to signify an Italian village.
38.) The wider angle
brings in signs of corporate safety.
39.) This upscale shopping plaza in Eldorado Hills
40.) The plaza becomes a piazza, conjuring romantic ideas of craftsmen.
41.) The mark of 21st century
global capitalism is hidden in its alleys.
42.) The ancient stone yields
security steel (painted rustic brown).
43.) At the edge of this
village", marked by the utility gauge,
one finds the service entrances.
44.) Employee entrances and
air conditions are visible only from behind.
What from the front looked like communal workshop, (40)
is revealed as a bank of separately owned and operated businesses.
45.) This electrical room and
alarm panel is marked
46.) The font on this door is extraordinarily large.
48.) A decorative dumpster
camouflaged electrical box.
49.) The minimalist art of
rehearsed this contemporary sculpture.
50.) These two boxes, in
blue, are actually offices.
Fifteen minutes before this photograph was exposed, the left box contained
a table, a chair, and a man doing paperwork.
51.) Here, dumpsters indicate
the approach to
52.) Break place with two
and cigarette butts.
The visual culture of this employee entrance has demarcated
a place beyond the gaze of the consumer.
53.) A place where employees
have to be "on".
54.) Consumers and service
are often the same people performing
different roles in accordance with different visual signs.